- Advanced Sports Nutrition is the first company in
the world to develop NANO Technology to be used in
the sports nutrition industry. This advanced technology
is so revolutionary it will forever change the way
we view sports nutrition. This technology opens up
a new era of super advanced supplements, never thought
possible. Products of the highest quality, purity
& potency, that only other supplement companies
can dream of.
future is here...with 'ASN
- Advanced Sports Nutrition'
....the leaders in supplement technology...."
others can follow.......!"
Advanced Sports Nutrition, the name says it
all. How far advanced? Lets just say beyond doubt
the ASN product range is the most advanced sports
nutrition in the world and in a league of their own
when compared to any other sports supplements of similar
type on the market. No other products come close to
their performance, purity or efficiency. The reason
why; ASN products incorporate a new technology in
producing the sports nutrition material. A technology
so revolutionary, it will change the way we produce
nutritional materials and the way we view the nutritional
supplements. This new technology ASN have called ‘NANO
Manufactured products are made
from atoms. The properties of those products depend
on how those atoms are arranged. If we rearrange the
atoms in coal we can make diamond. If we rearrange
the atoms in sand (and add a few other trace elements)
we can make computer chips. If we rearrange the atoms
in dirt, water and air we can make potatoes. We can
also separate the molecules in the potatoes back to
atoms of dirt, water and air.
Todays manufacturing methods are very crude at the
molecular level. Casting, grinding, and milling move
atoms in great thundering statistical herds. It's
like trying to make things out of LEGO blocks with
boxing gloves on your hands. Yes, you can push the
LEGO blocks into great heaps and pile them up, but
you can't really snap them together the way you'd
like. Pulling blocks apart is a bigger mess, not allowing
separation at a specific join.
NANO technology lets us take off the boxing gloves.
We are able to snap together the fundamental building
blocks of nature easily, inexpensively and in most
of the ways permitted by the laws of physics. We can
also dissemble or separate these building blocks back
into their individual bricks. Existing manufactured
materials can be re-engineered into molecular sized
particles. This same technology which is used to continue
the revolution in computer hardware beyond about the
next decade can also let us fabricate an entire new
generation of nutritional products that are cleaner,
stronger, lighter, and more precise. Being of such
small particle sizes, allows for faster, more efficient
assimulation of the nutritional products into our
body. The longer a nutritional supplement sits in
your digestive system, the more chance it has at being
attacked by stomach acid, enzymes and bacteria.
It's worth pointing out that the word "nanotechnology"
has become very popular and is used to describe many
types of research where the characteristic dimensions
are less than about 1,000 nanometers. For example,
continued improvements in computer chip design have
resulted in circuit widths that are less than one
micron. This work is often called "nanotechnology."
This same particle size can also be achieved with
the nutritional supplements. Using this technology
we can manufacture precise proteins and peptides with
mole quantities of amino elements that are molecular
in both size and precision and can be interconnected
in complex and highly idiosyncratic patterns. Only
NANO Technology allows us do this.
When it's unclear from the context whether we're using
the specific definition of "nanotechnology"
(given here) or the broader and more inclusive definition
(often used in the literature), we'll use the terms
"molecular nanotechnology" or "molecular
Whatever we call it, in regards to the nutritional
product definition, the following guidelines should
o Get essentially every atom in the right place.
o Make almost any structure consistent with the laws
of physics that we can specify in molecular detail.
o Have manufacturing costs not greatly exceeding the
cost of the required raw materials and energy.
o Particles produced by definition are no more than
10 microns in size.
With NANO Technology, in regards to
sports supplements and nutritional products, a single
ingredient or element can be produced under 1 micron
in size. This exciting new technology allows us to
produce materials that are absorbed directly into
our body, passing through membranes straight into
word you will be hearing a lot more of in the future..Not
to mention ASN - Advanced Sports Nutrition!
Technology Under the Microscope
Advantage of using 'NANO Technology'
In nature, the makeup of nutritional
materials is complex. From the humble potato with
it’s long chain glucose molecules forming starches
to the amino acids forming complex proteins as found
in a piece of steak. To absorb the nutrition from
these foods our body has developed an extensive ‘digestive
system’ to break down the nutritional material
into its base form so it can be absorbed into our
bodies and be used within our physiology. This is
done by our digestive system producing and containing
substances which act on the food and supplement particles
breaking it down small enough to be absorbed. Our
digestive system produces bile, which acts on fats
to break it down into tiny globules so it can be absorbed
into our body and also we produce various enzymes
to break down proteins and carbohydrates. Any nutritional
materials that are not broken down fully by the enzymes
are then passed to bacteria in our digestive system
whose job is to break down the remaining particles.
Unfortunately, because bacteria are living organisms
like ourselves, to survive they need nutrition like
us. Thus they pinch some of it for their own needs.
Therefore our digestive system can become very inefficient.
Another problem with this system however, is that
it is not controlled. That is to say, for example,
if a food or supplement contains an important nutrient
for our body, but it is contained within the structure
of that food or supplement, how are the enzymes going
to know when to stop breaking down the food or supplement
when that nutrient structure has been reached? Also,
if that food is very complex in structure and the
enzymes don’t break it down fully, bacteria
then have the job of breaking it down. The answer
is the enzymes and bacteria don't know when to stop
breaking down the nutritional material when they come
across an important nutrient. It's a game of hit and
miss. Most likely, the nutrient is further broken
down into its base components and its health benefits
NANO Technology allows us to bypass
this system by manufacturing exact nutrients whose
particle sizes are smaller than what our digestive
system can produce which allows for direct absorption
straight into our body. No more being mislead by food
and nutritional companies saying that their product
contains X nutrient or Y nutrient only to find that
none of it, or maybe only a small portion of it, will
actually enter our body because of the processing
it undergoes in our digestive system.
Another problem, especially with nutritional
supplements, even though they may be an isolation
of X nutrient or Y nutrient, the particle sizes of
the supplement material are still too big to be absorbed
directly into our bodies. This is because when the
material is manufactured, 1 particle of the material
may be made up of 1000 molecules of the X nutrient
or Y nutrient. It still has to be broken down within
our digestive system to be absorbed. This process
takes time because it must become soluble to be absorbed.
Some of the nutrients will be absorbed through ionisation
of the material through increased osmotic effects
of water being drawn into the intestinal area to dissolve
some of the particles, while the rest are then excreted
out of our body. ‘X nutrient or Y nutrient then
goes down the toilet!’
NANO Technology allows us to isolate X nutrient or
Y nutrient into particles small enough to be fully
absorbed, so you get maximum health benefits from
In the world of supplementation, it
sounds good to have a great formulation, but that
formulation must also reach the parts of the body
that can utilize it. It needs to get in there quickly
and with a sufficient dosage to achieve its purpose.
Otherwise it’s useless. This makes the absorption
rate of the supplement so important. ASN have developed
the ‘NANO Technology’ to create products
with extremely high absorption to enable the supplement
to reach the bloodstream and muscles more efficiency,
producing a greater effect. Supplements that are easily
absorbed are usually safer because there is less stress
on the digestive system and wasted material does not
have to be expelled through the liver and kidneys.
- The Science of absorption
For a supplement to work effectively, the right
amount must be presented to the right place in the
human body. To get there it must pass through cell
membranes. The speed and extent of which it moves
through those cell membranes is described as absorption
rate. The amount of the supplement that reaches
central circulation is described as the ‘bioavailability’
of that supplement. Example; something that is administered
intravenously has, by definition, a bioavailability
of 100%, because all of it reaches central circulation.
As mentioned before, the biggest factor determining
the absorption rate of a supplement is its particle
size and this is also related to the solubility
of the supplement. Solubility is the level of which
a substance can be properly dissolved. A supplement
that is suspended in a liquid, but the particles
can still be seen, is not solubilized. Once the
liquid is removed in the stomach, the substance
will be left in its solid form. As a solid it will
be more difficult for your body to absorb. For a
nutrient, medicine or food to be any use to you,
it must be able to pass through your cell membranes.
Its ability to do this governs its journey to its
site of action in your body. Supplements that are
not soluble, i.e.; the particles are too big, cannot
easily enter cells. Therefore the bulk of the supplement
you ingest is not absorbed through the stomach and
the intestines. It passes straight out of the body.
You have just wasted your money.
Not everything you ingest orally must pass through
your digestive system. Oral or sublingual absorption
occurs when extremely small particles of a nutrient
are taken into the body through the mouth tissue.
In this part of the body, blood capillaries are
very close to the surface. Anything absorbed this
way travels into the carotid artery in seconds.
From there it is transported throughout the body.
It’s the fastest way to get nutrients into
your body. Nutrients absorbed this way have a bioavailability
of 100%. Because of the particle size of the ‘NANO
Technology’ material, it is easily absorbed
into blood capillaries in our mouth and membranes,
which line our throat, stomach and intestinal lining.
This extremely small particle size also allows for
the material to be completely soluble. Therefore,
the bioavailability of ‘NANO Technology’
supplement materials is 100%.
Technology Under the Microscope
set for new era
Imagine having food that’s absorbed
straight into your body without the need for digestion.
It would be like having nutrients fed straight into
your blood system via an intravenous drip. You would
be able to feed your body optimum amounts of nutrition
for long life and health. People with restricted digestive
functions would be able to enjoy a normal diet again.
Your body would be able to get optimum amounts of
nutrients at critical times when it needs them, like
during physical exercise.
Well, that time has come! An Australian
Company, ASN – Advanced Sports Nutrition has
developed a technology that could well change our
Aptly named NANO Technology, Nano being from the measurement
smaller than micro, this technology takes materials
that are manufactured in powdered form and transforms
them into tiny particles many times smaller than the
original size, but keeps the integrity of the material.
(9,10,11) With the particles being so tiny, they are
able to pass through cell membranes allowing assimilation
straight into your body.
ASN’s first product to be produced
using this technology, which has been registered with
the Therapeutic Goods Association (TGA), is NANO Creatine.
Creatine has caused a lot of controversy in the past,
being compared to anabolic steroids for performance
enhancement(8) during exercise and its associated
side effects it causes to your digestive system. Using
this technology there are no digestive side effects.
Creatine is a natural substance that
is found in many food sources as well as being the
main energy store within the various cells of our
body. In regards to exercise, creatine is an essential
component for producing ATP, a molecule that fuels
our muscles. (8) It also has many other scientifically
researched health benefits for such things as, Congestive
Heart failure, eyesight, AIDS, Fibromyalgia, Muscular
Dystrophy, Rheumatoid Arthritis, concussion and brain
Its performance enhancing properties
comes from its ability to improve the condition of
muscle fibres and enhance energy production. It also
increases recovery rate after exercise and adds volume
to muscle increasing its size.
During high intensity exercise, like
that of sports, football, weight lifting, sprinting,
tennis , etc…. the contraction of muscle takes
place without the use of oxygen. As mentioned above,
muscle metabolise or release energy by the means of
a chemical reaction of a molecule called Adenosine
Tri-Phosphate ( ATP ). ATP within muscle is limited
to approximately a 10 second supply and must be constantly
re-synthesized for continuous muscle contractions
at maximum force. Creatine is an integral part of
this chemical reaction to re-synthesize ATP. (2) The
more creatine your muscle can hold, the more fuel
you have for re-sythesizing ATP and the result will
be explosive muscular power with less muscular fatigue.
An athlete taking creatine has a big advantage over
an athlete not taking creatine. (3)
Scientists found that our bodies can
actually store more creatine in our muscle cells than
we produce. Approximately 120g of creatine is found
in a 70 kg male, 95% in the skeletal muscle. Total
creatine exists in muscle as both free creatine (40%)
and phosphocreatine (60%). It appears that supplemental
creatine monohydrate increases muscle total creatine,
including both free and phosphocreatine. The average
human body can store in excess around 40g of total
creatine ( free + Phosphocreatine ). Phosphocreatine
is the direct precursor for your energy system while
free creatine is the direct precursor for phosphocreatine.
This not only has the effect of increasing the availability
of creatine to be used in your energy cycle but also
it increases the fluid within the muscle cell associated
with the osmotic effect of increased intramuscular
free creatine. This increases the muscle cell size
in which more nutrients can be transported and stored
within the muscle to be used for energy and protein
synthesis, increasing exercise performance, recovery
and muscle growth.
How is the NANO Creatine Produced?
As with all manufactured raw nutritional
materials, a single particle may be made up of thousands
of molecules of that ingredient. In regards to creatine,
one particle of Micronized Creatine may be made up
of one thousand molecules of creatine. To make NANO
Creatine we take the highest grade Micronized Creatine
in the world and put it through the NANO Technology
process which enables us to separate the individual
particles of the creatine from the particle of the
Micronized material. This process not only makes the
material smaller in size but also eliminates any other
impurities within the original material that were
part of the Micronized particle. The end product is
a material that is not only smaller in size but also
of higher purity.
Technology Under the Microscope
1. The fate of creatine
when administered to man. Chanutin, A – J Biol
Chem. 67:29-41, 1926
2. The nutritional biochemistry of
creatine. Greenhaff, P.L.- J Nutr Biochem. 11:610-618,
3. Elevation of creatine in resting
and exercised muscle of normal subjects by creatine
supplementation. Harris, R. Clin Sci. 82:367-374,
4. Supplementary creatine as a treatment
for Gyrate atrophy of the choroid and retina. Sipila,
I. – New England Journal of Medicine. 304:867-870,
5. The effect of dietary creatine
supplementation on skeletal muscle metabolism in congestive
heart failure. Andrews, R. - Eur Heart J. 19:617-622,
6. Dietary supplement creatine protects
against traumatic brain injury. Sullivan, P. –
Ann Neurol. 48(5):723-729, 2000
7. Lower than normal levels of creatine
have been demonstrated in rheumatoid arthritis. Gissen,
A.S. – Vitamin Research News. Oct/Nov 1995
8. Creatine : The natural, safe and
legal alternative to anabolic steroids. Mueller, S.
- Vitamin Research News. 12(2):3, 1998
9. Giant steps in NANO Technology.
Bai, C. – Chemistry and Industry, Issue:20 Page:648
10. Science & Technology: Molecular
engineering – is the future NANO? Chemical Engineering
World, 36(3):62-63 2001
11. Sales of chemicals and materials
based on nano-technologies are poised for growth for
the rest of the decade. Chemical Marketing Reporter,